Friends and fans:

It is my great honor to announce the next step for the future of Passion Beer. Over the past year, we’ve worked hard at developing a brand based upon our love for the craft beer industry. Through this, we’ve been able to work through growing pains and have effectively established our name through social media outlets. In light of this, new and exciting changes are coming.

Effective today, we have been purchased by Anheuser-Busch. Through our partnership with A-B, we will be able to grow at a pace that we simply otherwise could not keep up with on our own. Within the next few years, we plan on launching our homebrews as commerical products and with the help of A-B, we can turn this dream into a reality.

If you remember correctly, last year we posted some stellar reviews of the “big” three Light beers in the United States: Coors Light, Miller Lite and Bud Light. A-B took notice and contacted us earlier this year. Through months of negotiations, we eventually decided to sell while being able to function as we normally do. A-B will provide the financial support and big business resources we need to grow at our current pace.

I wanted to personally thank everyone for their support over the past year and hope you’ll continue on with us in the journey that lay before us. We have never been more excited about an opportunity to grow as we are now. We will still remain focused on craft beer and the craft beer industry, though our endorsement for A-B will go far beyond what it has been for the past year.

Thank you all.

Shane Holland
Editor-in-Chief, Passion Beer